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Social Media Insights with HP Vertica Pulse

Get insight into what your customers are saying about your products and services with HP Vertica Pulse, one of the new innovations available on the recently announced HP Vertica Marketplace.

HP Vertica Pulse allows you to analyze Tweets automatically, scalably, and in-database so that you can:

  • understand the top-of-mind topics for your community and the sentiment associated with those topics.
  • combine results with other business data already stored in Vertica
  • identify advocates and detractors
  • analyze how sentiment changes over time
  • view high-level aggregate results as well as low-level comments
  • customize results for your domain.

 

Below are some visual examples of how HP Vertica Pulse can help you to make meaning of your data.  In this case, we used our free Social Media Connector on Github to collect and automatically load Tweets about some NFL teams over one weekend in November.  After running Pulse on the data, we used Tableau to visualize.  The visual on the left gives an aggregate view of the most popular topics.  Although we collected Tweets on football teams, a number of other topics appear, like “Tom Brady”, “Cam Newton”, and “call”.  The size of the circle reflects the volume of the tweets, while the color indicates sentiment (green for positive and red for negative).  As it turns out, the Patriots, 49ers, Jets, and Chiefs all lost that weekend.

Bubbles

The next visual shows an excerpt of a drill-down into one of the compelling results, namely the negative sentiment on ‘call’. This extract shows that there was a controversial call in the New England-Carolina game.

Bubble list

By using Pulse, and without actually watching the games, we were able to get an understanding of the most talked-about topics.  We could drill-down into the most compelling results to get an understanding of why the sentiment of the topic is negative, and take action if needed.  In the case of products and services, you could similarly see the aspects that mattered most to your community.  Negative sentiment could highlight a problem that needs attention.

You can try HP Vertica Pulse on tweets that impact your business.  To download, visit the HP Vertica Community Marketplace, and look for HP Vertica Pulse on the Innovations tab.

The HP Vertica Pulse download contains the following resources:

  • Installation files and documentation
  • three instructional videos
  • A quick start guide,
  • A Tableau template

These resources will help you to evaluate HP Vertica Pulse and make meaning of your Tweets as quickly and easily as possible.  When you create your Marketplace account, please review the Terms and Conditions, as they contain important information about the Innovations efforts.

We want to hear from you!  Post your questions, comments, and feedback to the HP Vertica Community.  Would you use HP Vertica Pulse to make an impact on your business?  What changes would you like to see?  We look forward to your feedback!

A Sneak Peek of HP Vertica Pulse, Harnessing the Volume and Velocity of Social Media Data

The Web provides us with a myriad of ways to express opinion and interest—from social sites such as Twitter and Facebook to blogs and community forums to product reviews in ecommerce sites to many more. As a result, customers have significant influence in shaping the perceptions of brands and products. The challenge for the managers of those entities on which opinion and interest is expressed is to understand, in an automated way and in as close to real-time as possible, what people are talking about and how they feel about those topics, so that they can better understand and respond to their community.

HP Vertica Pulse — now in private beta — is HP’s scalable, in-database answer to the problem of harnessing the volume and velocity of social media data. Executed through a single line of SQL, HP Vertica Pulse enables you to extract “attributes,” or the aspects of a brand, product, service, or event that your users and customers are talking about; and the ability to assign a sentiment score for each of these attributes, so that you can track your community’s perception on the aspects of your business that your community cares about. Understand whether your customers are looking for a particular feature, how they react to a facet of your product or service as you anticipated, or if they are suddenly encountering problems. See how their perceptions change over time.

We used HP Vertica Pulse at HP Discover to capture attendee sentiment. We captured tweets related to HP Discover, the Tweeter’s screen name, and the timestamp. We ran the tweets through HP Vertica Pulse and visualized the results in Tableau. The whole effort was up and running in just a few hours. The screenshot below shows the major aspects:



 

  • We watched the interest of the crowd change over time. With each successive keynote, we saw new initiatives and people appear in the word cloud. Meg Whitman received a lot of press, as did HP’s New Style of IT and HAVEn. So did Kevin Bacon, who participated in Meg’s keynote.
  • HP Vertica Pulse surfaced news in the data analytics world. In a trial run using tweets related to data analytics, we saw “Walmart” — not a common name in the world of analytics — appear in the word cloud. A quick drilldown in Tableau revealed that Walmart recently purchased data analytics company Inkiru.
  • We captured the most prolific Tweeters. We could expand on this data to include influencer scores and reach out to the most influential posters.
  • We captured sentiment on all of the tweets. In a friendly forum like HP Discover, we expect the majority of the tweets to be neutral or positive in nature.

HP Vertica Pulse is a result of an ongoing collaboration with HP Labs and is built on Labs’s Live Customer Intelligence (LCI) technology. The Labs team has already had great success with LCI as evidenced in part by their Awards Meter application. HP Vertica has also built a social media connector that loads tweets of interest directly from Twitter into the HP Vertica Analytics Platform, allowing you to start understanding your community right away.

HP Vertica Pulse is yet another example of how you can use the HP Vertica Analytics Platform to bring analytics to the data, speeding analysis time and saving the effort of transferring your data to an external system. Because HP Vertica Pulse is in-database, you can store your text data and the associated sentiment alongside sales, demographic, and other business data. HP Vertica Pulse will help you to harness the voice of your customer so that you can better serve them.

We are now accepting applications to trial Pulse in our private beta. To participate, contact me, Geeta Aggarwal, at gaggarwal@vertica.com.

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