Vertica

Author Archive

No limits: How Big Data changes competition Data drives the bottom line, and technology is no longer limiting your competitors.

This post is condensed from a full article in the latest issue of Discover Performance, HP Software’s hub for IT thought leadership.

Business technology has always been a world of give and take. The more you ask for, the longer you wait. As technology improves, we compromise less—and in the case of Big Data, we can’t afford to compromise at all.

Today’s Big Data analytics platforms are making it possible for organizations to give the business everything: all the data, from all sources, in all formats, in real time, without limits. It’s a novel idea for most organizations, but it’s in the DNA of young, agile companies. This new breed of business is killing the competition by holding technology to the highest possible standard and putting data at the top of the value pyramid.

To compete, the rest of the market will need to act urgently to change their data ideologies and reject limitations as they store and explore data, and serve analytics insights to the business.

Competing with the new natives
“Leading companies today are changing the user experience while it is happening,” says HP Vertica VP Joy King. King says Twitter, as an example, is using real-time analysis of user demographics and usage trends to deploy new features and UI variations on the fly to limited “cohort” populations. The result is that people who use Twitter differently get a different experience—immediately.

“Compare a company using that approach to a company that’s relying on a report that comes once a week or once a month,” King says. “Who do you think will win?”

To stay on top of the new competitive pace set by the data-native enterprise, join Discover Performance, and get all our Big Data insights in your inbox.

Join HP Vertica’s User-Driven Community!

We at HP Vertica are very excited to announce our new user-driven community that will help us better serve our users, partners, and anyone generally interested in learning more about the HP Vertica Analytics Platform. In partnership with GetSatisfaction, community members can now:

  • Start engaging with other customers to establish new and valuable relationships
  • Add context to your past issues and get the best possible answers to your questions
  • Wield your influence as subject matter expert in the community

Now, HP Vertica newbies as well as seasoned database/data analytics veterans and everyone in between can post questions, share ideas, report issues, and give praise. To make this information readily available for your convenient access, all questions are cataloged and searchable.

The new-and-improved community interface will enable you to easily access more information and better communicate with HP Vertica and other users of the HP Vertica Analytics Platform.

We welcome you to join our community by visiting http://community.vertica.com or by accessing the community tab on the side of the www.vertica.com homepage.

Recapping the HP Vertica Boston Meet-Up

This week, some of our Boston-area HP Vertica users joined our team at the HP Vertica office in Cambridge, MA. Over some drinks and great food, we had the honor of hearing from HP Vertica power users Michal Klos followed by Andrew Rollins of Localytics. Both Michal and Andrew offered some valuable insight into how their businesses use the HP Vertica Analytics Platform on Amazon Web Service (AWS).

Michal uses the HP Vertica installation in the cloud, hosted on AWS. The highlight of Michal’s presentation was a live demonstration of a Python script using Fabric (a Python library and command-line tool) and Boto (Python interface to AWS) that executed code to quickly set up and deploy a Vertica cluster in AWS. Launching nodes on the HP Vertica Analytics Platform in AWS eliminates the need to acquire hardware and allows for an extremely speedy deployment. Michal was very complimentary of the recent enhancements to our AWS capabilities in the recently-released version 6.1 of the HP Vertica software.

Michael Klos Demonstration

Following Michal’s demonstration, Andrew took the floor to talk about how Localytics uses the HP Vertica Analytics Platform to  analyze user behavior in mobile and tablet apps.  With HP Vertica, Localytics gives their customers access to granular detail in real-time. Localytics caters to their clients by launching a dedicated node in the cloud for each customer. With the HP Vertica Analytics Platform powering their data in AWS, their customers can start gathering insightful data almost immediately.

Our engineers then took the stage to serve as a panel for questions from the floor. It’s not often that our engineers get the opportunity to answer questions from customers and interested BI professionals in an open forum discussion. Everyone took full advantage of the occasion, asking a number of questions about upcoming features and current use cases.  In addition, our engineers were able to highlight a number of new features from the 6.1 release that the users in attendance may not have been taking advantage of yet.

Meet-ups serve as a fantastic catalyst for users and future users to interact with each other, share best practices and have a valuable conversation with different members of the HP Vertica team. We reiterate our thanks to Michal and Andrew, and to all those that joined us at our offices — thank you for an excellent meet- up!

Don’t miss another valuable opportunity to hear from fellow HP Vertica user Chris Wegrzyn of the Democratic National Committee on our January 24th webinar at 1PM EST. We will discuss how the HP Vertica Analytics Platform revolutionized the way a presidential campaign is run. Register now!

Get Started With Vertica Today

Subscribe to Vertica