This post is condensed from a full article in the latest issue of Discover Performance, HP Software’s hub for IT thought leadership.
Business technology has always been a world of give and take. The more you ask for, the longer you wait. As technology improves, we compromise less—and in the case of Big Data, we can’t afford to compromise at all.
Today’s Big Data analytics platforms are making it possible for organizations to give the business everything: all the data, from all sources, in all formats, in real time, without limits. It’s a novel idea for most organizations, but it’s in the DNA of young, agile companies. This new breed of business is killing the competition by holding technology to the highest possible standard and putting data at the top of the value pyramid.
To compete, the rest of the market will need to act urgently to change their data ideologies and reject limitations as they store and explore data, and serve analytics insights to the business.
Competing with the new natives
“Leading companies today are changing the user experience while it is happening,” says HP Vertica VP Joy King. King says Twitter, as an example, is using real-time analysis of user demographics and usage trends to deploy new features and UI variations on the fly to limited “cohort” populations. The result is that people who use Twitter differently get a different experience—immediately.
“Compare a company using that approach to a company that’s relying on a report that comes once a week or once a month,” King says. “Who do you think will win?”
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