Vertica

Enter the Flex Zone – Modernizing the Enterprise Data Warehouse

I’ve had the privilege of attending the Data Warehouse Institute’s (TDWI) conference this week. The Las Vegas show is usually one of their biggest gatherings. This year, there were about 600 of us gathered together to talk about the latest and greatest in the data warehouse and business intelligence world. HP Vertica was a sponsor.
The latest buzz was around many of the new data discovery tools that were announced by some vendors. Vendors recognize that there is a significant amount of undiscovered data in most businesses. As data warehouse teams go merrily along delivering daily analytics, piles and piles of dark data builds within that might have value. To innovate, users are recognizing that some of this unexplored data could be quite valuable, and it’s spurring on the development of a new breed of data discovery tools that enable users to develop new views of structured, semi-structured, and unstructured data.

Of course, this is the very reason that we have developed HP Vertica Flex Zone. The ability to ingest semi-structured data and use current visualization tools are one of the key tenets of HP Vertica Flex Zone. With HP Vertica Flex Zone, you can leverage your existing business intelligence (BI) and visualization tools to visually explore and draw conclusions from data patterns across a full spectrum of structured and semi-structured data. Analysts, data scientists, and business users can now explore and visualize information without burdening or waiting for your IT organizations to use lengthy and costly ETL tools and processes typical with legacy databases and data warehouses.
Most agreed that special data discovery tools should converge with standard analytical platforms in the coming months. Discovery should be as much a part of your business as daily analytics.

There were some first-rate executive sessions led by Fern Halper and Philip Russom, who talked about the transformation of analytics over the years. Analytics has become more mainstream, more understood by the masses of business users. Therefore innovation comes when we can deliver business intelligence for this new generation of information consumers.

The panel discussions and sessions focused very much on business value and put forth a call-to-action for some. Innovate. Feed the business users needs for information that will help drive revenue, improve efficiency, and achieve compliance with regulations. It was clear that data warehouse must be modernized of data warehouse (and that is happening today). Data warehouse pros aren’t satisfied with daily static analytics that they delivered in the past. They are looking for new data sources, including big data, and new-age data analytic platforms to help achieve their business goals.

Get started modernizing your enterprise data warehouse – evaluate HP Vertica 7 today.

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