Social Media Insights with HP Vertica Pulse

Get insight into what your customers are saying about your products and services with HP Vertica Pulse, one of the new innovations available on the recently announced HP Vertica Marketplace.

HP Vertica Pulse allows you to analyze Tweets automatically, scalably, and in-database so that you can:

  • understand the top-of-mind topics for your community and the sentiment associated with those topics.
  • combine results with other business data already stored in Vertica
  • identify advocates and detractors
  • analyze how sentiment changes over time
  • view high-level aggregate results as well as low-level comments
  • customize results for your domain.


Below are some visual examples of how HP Vertica Pulse can help you to make meaning of your data.  In this case, we used our free Social Media Connector on Github to collect and automatically load Tweets about some NFL teams over one weekend in November.  After running Pulse on the data, we used Tableau to visualize.  The visual on the left gives an aggregate view of the most popular topics.  Although we collected Tweets on football teams, a number of other topics appear, like “Tom Brady”, “Cam Newton”, and “call”.  The size of the circle reflects the volume of the tweets, while the color indicates sentiment (green for positive and red for negative).  As it turns out, the Patriots, 49ers, Jets, and Chiefs all lost that weekend.


The next visual shows an excerpt of a drill-down into one of the compelling results, namely the negative sentiment on ‘call’. This extract shows that there was a controversial call in the New England-Carolina game.

Bubble list

By using Pulse, and without actually watching the games, we were able to get an understanding of the most talked-about topics.  We could drill-down into the most compelling results to get an understanding of why the sentiment of the topic is negative, and take action if needed.  In the case of products and services, you could similarly see the aspects that mattered most to your community.  Negative sentiment could highlight a problem that needs attention.

You can try HP Vertica Pulse on tweets that impact your business.  To download, visit the HP Vertica Community Marketplace, and look for HP Vertica Pulse on the Innovations tab.

The HP Vertica Pulse download contains the following resources:

  • Installation files and documentation
  • three instructional videos
  • A quick start guide,
  • A Tableau template

These resources will help you to evaluate HP Vertica Pulse and make meaning of your Tweets as quickly and easily as possible.  When you create your Marketplace account, please review the Terms and Conditions, as they contain important information about the Innovations efforts.

We want to hear from you!  Post your questions, comments, and feedback to the HP Vertica Community.  Would you use HP Vertica Pulse to make an impact on your business?  What changes would you like to see?  We look forward to your feedback!

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