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Democratic National Committee Leverages Big Data to Turn Politics into Political Science

As part of our continuing podcast series, Dana Gardner, president and principal analyst for Interarbor Solutions, sits down with Chris Wegrzyn of the Democratic national committee to discuss how HP Vertica proved to be vital to their success in the 2012 presidential elections. Listen to the podcast to learn how Wegrzyn and his team are using Vertica to allocate information from across the entire organization at unparalleled speeds, and create a “smaller and smarter” budget. In addition, not only was Vertica key to identifying exactly who the DNC needed to be focusing their message towards during the previous election, but Wegrzyn assures that it will be heavily involved in all future campaigns as well.

Listen to the podcast or read the transcript.

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